Kevin Drudge, Certified Franchise Consultant
My Experience: Education, Work & Training
Franchise professional with over 27 years of proven experience and self-driven ability to consistently exceed personal, financial, and operational goals. Demonstrates ability to lead and manage employees. Seeking another opportunity within franchising with an emerging or established franchise organization. In addition to the leadership skills expected, key areas of expertise include:
- Consult new / existing Brands
- Franchise Development
- Marketing / Lead Generation / PR
- Legal / FDD / compliance
- Training / Pre-Opening / Operations
- CRM / Mapping Implementation
- Building Development TeamsFranchise Industry Speaker / Panelist
- Multi-Brand Development
KSD Consulting LLC
CEO/Founder
Full-time franchise consulting working with founder-CEO and senior executive team to build and launch a successful franchise program for Grand Welcome. Developed the franchise development program and operations manuals, implemented SOP software, an online university, company store, a franchise website, and implemented both an interactive territory mapping software and dedicated franchise development CRM. Responsible for lead generation and managing the franchise development effort including annual FDD updates & franchise broker relations. Assisted in developing pre-opening support, the initial owner training program, franchisee satisfaction, ongoing operational support and developing quick-start marketing initiatives. Grew the company to 85 total locations in just 3 1⁄2 years.
Grand Welcome
SVP of Franchise Development
Reported directly to the founder/CEO and built a team of 4+, responsible for franchise development and provided franchise consulting in all other areas of the business for Grand Welcome. Developed and successfully launched a nationwide franchise development program growing the system to nearly 80 total franchised locations in 31⁄2 years. An integral member of the senior leadership team with annual budget responsibility ranging from $250,000-$750,000 for franchise development recruitment. Helped build and lead the team responsible for owner growth data management, sales, and marketing upon inception.
United Franchise Holdings, LLC
VP of Franchise Development & Operations
Reported directly to the 3 founders/owners and led a team of 15+, responsible for franchise development, operations, new franchise opening, and training for United Water Restoration Group. Built the franchise development effort for this new and emerging brand transitioning from corporate-run locations to franchised locations. Responsible for re-franchising of several corporate locations. Developed strategies for broker and non-broker franchise lead generation, pre-opening support, franchisee satisfaction, creating and managing marketing strategies and initiatives, FDD updates, legal and compliance-related issues, and vendor relations.
Alloy Wheel Repair Specialists, Inc
VP Of Franchise Development
Responsible for developing and restructuring the franchise development efforts for the company and report directly to CEO. Implemented a CRM system and territory mapping system, updated the FDD, developed all sales collateral and campaigns associated with franchise development, and restarted the franchise sales effort after the company had a four-year hiatus from awarding franchises. Renegotiated and re-signed franchisees with franchise agreements which had expired.
Advantaclean
Chief Development Officer, VP of Franchise
Full P&L responsibility for franchise development, operations, new store opening and training. Managed multiple departments and all area personnel of a $40 million franchise organization. Accountable for revenue and expense targets across all departments. Responsible for brand positioning, lead generation, developing marketing strategies and initiatives, FDD updates, legal and compliance related issues, vendor relations and new product development.
Driven Brands, Inc
Franchise Development Manager
Managed franchise sales, resales and refranchising corporate locations in a multi-state region. Top sales performer for Maaco brand for both years selling more than 30 franchises each year. Handle franchise sales for co-brand opportunities and multiple brands simultaneously including Maaco, Meineke, Econo Lube and Drive ‘N Style consisting of Auto Qual and Aero Colors franchise brands. Develop broker relations with multiple franchise and business broker partners. Trained new Franchise Development Managers on CRM systems, processes, and sales skills.
Valpak
Manager of Franchise Development & Sales
Handled all franchise sales and re-sales in North America. Sold over 100 franchises, which exceeded the company performance from the prior decade. Managed franchise development, lead generation and new franchise owner training efforts. Developed curriculum, manuals, testing materials and teaching guides associated with the programs. Developed an Initial Success Program designed to launch new franchisees. Maintain successful broker relationships with multiple firms.
Sign-A-Rama
Principle/Operating Partner
Primary operating partner of a full-service sign company franchise. Responsible for bringing in new business through cold calling, networking, appointments from call-ins and referrals. Increased gross revenues from $10,000 per month to consistently over $50,000 per month in 18 months. Trained and managed outside salespeople, in-house staff and outside contractors on service work and installations.
Sign-A-Rama
Regional VP
Responsible for franchise sales, resales and development activities in NC, SC and TN. Oversaw 21 existing franchises in territory and provided franchisees with operations including support, training, and regular business evaluations. Managed field support personnel who aided in setting up new businesses and working with existing franchisees.
Meineke Car Care Centers, Inc
Franchise Development Specialist, Media Planner & buyer, Field Marketing & Media Manager
Responsible for franchise sales and real estate development for 16 western U.S. states. Sold 30 new franchisees each year for two years within the territory. Assisted new franchisees with financing, site location and lease negotiations. Developed the franchise sales marketing and advertising plan. Created collateral and other sales related materials. Received “Above & Beyond Award – 2002” and “Rookie of the Year Award – 2001” for exceeding goals & performance in franchise sales & development.
Conducted local advertising meetings with groups of franchisees and managers in various markets throughout the US and Canada. Direct liaison for over 900 franchisees and managers in all matters relating to marketing, advertising and media. Handled the quarterly planning and buying of print, direct mail and broadcast for over 60 markets nationwide.
Education
International Franchise Association
Certified Franchise Executive, CFE
